New Media in Global Politics: the Role of Media in the Image Construction of African Region

New media is one of the rapid development technology that makes exchange information happen more quickly. Communication patterns in this era are convergent. This due to current technological capabilities enable existing be disseminated widely and swiftly. The convergence characteristics lead transformation conventional into new digital forms. massive amount can through it big power holders shape an image. greater influence media, tendency for known understood. dissemination using practiced by African Region construct its own image purpose changing international public's view region. In study, a qualitative method with case study approach implemented. research findings revealed has utilized diplomacy, public diplomacy concept multi-track improve However, there need better coordination from governments countries develop positive